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Since 2021, Lätta Vegan is the new product in the portfolio of the well-known Lätta brand launched in the 90s. With the objective of reaching new target groups, I was responsible for this bold approach for the category together with the Upfield team. My holistic responsibility expanded from the idea to the concept and design to the development of the OOH and social media campaign. So Lätta can be vegan!
Project Details
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Client:
LÄTTA - https://www.laetta.com/de-de/