Since 2018, Chio has been known and present as a brand in the trend sports environment. As Head of Marketing for Chio, I laid the foundation for this with the then team and evolved the topic. What started out as pure TV sponsorship was expanded in the following years into a comprehensive marketing campaign for Chio, for which the faces of American Football in Germany, Patrick Esume and Christoph Dommisch, were also signed up as testimonials.