The Chio Chips Limited Edition Bud Spencer & Terence Hill has succeeded in giving Germany's oldest chips brand a communicative twist that is both modern and iconic. A total of 1 million packs were sold in a very short time - for many times the retail price even on ebay. The idea for the licensed product came from the marketing team, and in my role as Head of Marketing for Chio, I brought it to life together with the then Chio team.