About me

Brand Builder | Brand Activator | Marketing & Sell-in Expert

Marketing is my passion - and always has been.

During my professional career, I have successfully worked as Head of Marketing, Head of Customer (Trade) Marketing and Head of Communications for market-leading brands in the German FMCG market.

My holistic understanding of brands and a large portion of creativity are my basis for success. I bring extensive experience in brand management, communications and trade marketing to the table and use the full range of marketing mix tools in my projects.

Based on sound analyses, I develop powerful marketing strategies and implement them pragmatically for the success of your brand. Talk to me about strategy, market research, product conception, design development, POS activation and media strategy as well as above- and below-the-line communication, of course including digital media.

And a little private sidestep: My sporting passion is American football. After a few years in Seattle (USA), my heart naturally belongs to the Seattle Seahawks. #gohawks

Saskia Rosendahl Marketing Über mich Laptop
Saskia Rosendahl Marketing Über mich Portrait
Saskia Rosendahl Marketing Über mich Football
0
CONSUMER GOODS
0
MARKETING STRATEGY
0
BRAND MANAGEMENT
0
COMMUNICATION
0
TRADE MARKETING

Vita

It's a long way to the top if you wanna rock 'n' roll

Since 2021

Freelancer
Freelance marketing consultant and interim manager for brands in the FMCG market.

2017-2020

Head of Marketing & Head of Communications
Intersnack Knabber-Gebäck GmbH & Co. KG
Cologne

2011-2017

Head of Customer Marketing & Head of Communications
Intersnack Knabber-Gebäck GmbH & Co. KG
Cologne
+

2002-2011

Marketing Project Manager
Intersnack Knabber-Gebäck GmbH & Co. KG
Cologne

2000-2002

Marketing Manager
Intersnack Knabber-Gebäck GmbH & Co. KG
Cologne

1999-2000

Brand Manager
Intersnack Knabber-Gebäck GmbH & Co. KG
Cologne

1996-1999

Trainee & Junior Brand Manager
Langnese-Iglo GmbH & Co. KG
Hamburg

Studies

Business Studies
University of Trier
Management
Clark University, MA, USA

What others are saying...

Word-of-Mouth-Marketing

Saskia Rosendahl Marketing Victoria Mathers

"Saskia has led our brand development project for Sushi Circle where she has showcased her expertise in brand strategy and concept development, helping us modernise so we are match fit for the modern German consumer. She leads projects with the consumer and market at the heart of her thinking, always supporting decisions with data. Her wealth of experience across marketing disciplines is evident through her strategic thinking and pragmatic thoughtful approach. More than having highly developed technical skills, it’s a pleasure to work with Saskia as she is highly collaborative, fostering relationships with partners and always listening to alternative views to form a rounded analysis."

Victoria Mathers

European Marketing Director @ Snowfox Group
Saskia Rosendahl Marketing Hans-Martin Rüter

"Saskia was quick as an arrow to understand where our gaps were in the marketing route and closed them with viable actions. She didn't work sequentially, but in parallel. In other words, she pragmatically took the agencies by the hand where we needed to quickly support sales with resources and, on the other hand, worked in a structured manner with a calm eye where we needed sustainable brand development both online and offline. We will be happy to work with her again for new projects."

Hans-Martin Rüter

CEO @ DZ4 GmbH
Saskia Rosendahl Marketing Torsten Herzgen

"We brought Saskia on board for a particularly challenging project. In the course of our collaboration, we got to know Saskia as an extremely competent and committed marketing expert. With her extensive experience and in-depth knowledge, she developed customized strategies and concepts for us. In doing so, Saskia quickly identified challenges and opportunities, developed creative ideas and provided clear and precise recommendations. Her advice is always practical and engaging. Saskia impresses with her professionalism, expertise and ability to develop individual solutions. This makes her a valuable resource for any company. In addition, Saskia is an open and empathetic personality who is a pleasure to work with."

Torsten Herzgen

Marketing Director @ Ludwig Schokolade GmbH & Co. KG
Saskia Rosendahl Marketing Coralie Grau

"The collaboration with Saskia was a great success for us. As a small startup with few resources, we always have to carefully consider which areas to expand and how. Thanks to Saskia's hand-on approach and deep expertise, she was able to help us in various areas at JOKOLADE, not only strategically, but also in acute firefighting. Her structured approach and straightforward nature make her a pleasant sparring partner who says what she thinks, is open to constructive criticism and discussion, and generously shares her experience and network. For JOKOLADE as a whole, and marketing and management in particular, an absolute asset. And that remotely, too! I'm looking forward to getting to know her personally and perhaps another joint project."

Coralie Grau

CEO @ Jokolade
Saskia Rosendahl Marketing Joyce Gesing

"Saskia is an experienced marketing and branding expert who is very flexible across different consumer goods categories, incorporating best practices from other categories and a deep customer centricity in her work. I was particularly impressed by Saskia's focus on impact and results, her ability to also question and challenge us, always striving for the best result. Furthermore, Saskia has a very strong network and was able to connect us with the right experts and partners within a short period of time. Thanks to Saskia, we completed our Brand Strategy project in a very short time and were already able to implement it based on a concrete market launch."

Dr. Joyce Gesing

CEO @ Severin Elektrogeräte
Saskia Rosendahl Marketing Malte Hoffmann

"Saskia is a very experienced Marketing Manager who is always ready to jump into all challenging situations, looking for sustainable solutions. She has a distinctive strategic understanding and is capable of transferring this into profound marketing strategies for the brands she’s responsible for. Saskia also adds a very bold and creative Marketing mindset to the equation which almost guarantees for innovative concepts. It goes without saying, that she is a teamplayer and takes full responsibility for the implementation of the full Marketing Mix in time and in budget. Highly recommended to work with her!"

Malte Hoffmann

General Manager @ Upfield DECHATIT
Saskia Rosendahl Marketing Patrick Esume

"Saskia is more than just a creative mind who is great fun to work with. She is not only a marketing professional, but has also understood the significant role American Football can play in Germany as an advertising platform for brands. With her passion, she has helped the sport gain even greater visibility in the country and at the same time cast it as topic for Chio. Touchdown!"

Patrick Esume

Commissioner @ European League of Football
Saskia Rosendahl Marketing Babette Kemper

"Saskia's many years of experience in the FMCG market have given her a valuable combination of in-depth knowledge in brand management and integrated communications for major brands. What is particularly exciting is that her expertise encompasses marketing as well as content development and classic communication. This enables her to develop marketing strategies with vision and strategic foresight. In doing so, she takes an exceptionally creative approach to brand communication in particular - and then implements it effectively across all channels. In addition, it is simply great fun for everyone involved to work with her, as she always pulls teams along with her competence and inspiring personality."

Babette Kemper

Co-Founder & Managing Director @ Achtung! Mary
Saskia Rosendahl Marketing Claudia Studtmann

"Saskia is an inspiring marketing leader focused on delivering results through insights-driven, innovative and highly differentiated go-to-market activities. She has a special hand for brands & people empowering teams to do the best job of their lives. It’s important to her that she loves what she does and who she`s doing it with because that’s when her best work happens. Working with her is a true pleasure - I am very grateful for our time."

Claudia Studtmann

Head of Retail @ Meta
Saskia Rosendahl Marketing Ines Imdahl

"Saskia Rosendahl is one of those rarely found marketing experts who develops an unusually creative potential on a preceding deep analysis. Her ideas are not only witty, unusual and zeitgeisty, but always developed on the basis of an all-round empirically researched strategy. She is also a pleasure to discuss and develop brands with. Lightness and eloquence in the perfect mix."

Ines Imdahl

CEO & Founder @ Lönneker & Imdahl rheingold Salon
Saskia Rosendahl Marketing Thomas Schulz

"Competence is the basis. Network is everything! A marketing interim manager I hold in the highest respect recommended Saskia to me, we conducted the prospective RAU INTERIM interview and I was very quickly convinced of her as a manager personality already in the initial contact! Shortly thereafter came the appropriate customer request and thus Saskia had an extraordinarily successful interim project through us. I know Saskia as follows: competent, pragmatic, solution-oriented, empathetic. And always humorous and engaging. A truly outstanding managerial mix. Our cooperation was without exception clear, reliable and customer-oriented, it doesn't get any better than that. I look forward to the next customer inquiry and hope that Saskia will have time for us then. Thank you, Saskia, for your great job with our customer!"

Thomas Schulz

Managing Director @ Rau Interim
Saskia Rosendahl Marketing Anouk Ellen Susan

"I have already had the pleasure of 'working' with Saskia Rosendahl 2 times. First, she wrote a wonderful and valuable guest article on the topic of 'Personal Branding* in my book 'More than Marketing. Reaching and Inspiring People'. A few months later, she also gave me an interview for my podcast Upgrade yourself - Believe in yourself. In the interview she not only shared her diverse marketing knowledge, but also contributed with humor and a lot of kindness & warmth, to a really great conversation. Thank you very much dear Saskia, for your really strong contributions and the extra value you give to my readers and listeners."

Anouk Ellen Susan

Speaker, Moderatorin, Trainerin, Coach, Consultant & Autorin

Service

What can I do for you?

Marketing Consulting

Do you have a challenging project that your marketing team is stuck on? Do you need an unrestricted focus on a specific topic? Are you lacking creative marketing solutions? It doesn't always have to be the consumer goods sector you're in, but certainly my strategic and operational experience from this industry can help you get where you want to go!

Interim Management

There is a gap in your marketing team at a crucial position? You don't want to wait for your newly recruited employee to start working on the implementation of your ambitious plans? With my profound experience in the FMCG market, I can quickly get to grips with your issues and help you to seamlessly continue your projects.

Saskia Rosendahl Marketing Leistungen Desktop
Saskia Rosendahl Marketing Leistungen PostIts
0
+ Years
MARKETING
0
+ Years
COMMUNICATION
0
%
PASSION
0
%
CREATIVITY

"Front is, where no one
knows the trail!"

"I love the feeling that occurs when a good idea has made it into the world. The moment it's expressed, the temperature in a room changes. Everyone who is there notices the difference. For me, there are few things more exciting than bringing a good idea to life and breaking new ground that way."

Saskia Rosendahl Marketing Portrait Scheibe

Projects

Milestones!

    Contact

    Home is where the Dom is!

    PULHEIM / KÖLN